Posted on August 3, 2017 by admin in News.
Bottom line impact – is your digital marketing ROI truly impacting your hotel's NOI?TnoozAs digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It's a core indicator across any vertical and a key expectation of any hotel owner or management company. But what if we turned that expectation … […]
Posted on June 19, 2016 by admin in News.
Forbes How Is Data-Centricity Impacting The Marketing Organization? Part 1ForbesIt started in the late 1990's and early 2000's with an expectation that CMOs would be more accountable for performance; today, the best marketing leaders view business management from a data-centric perspective. To better understand how a data-centric … marketing – Google News